Finance Leadership at Scale
Mitrade
Led a 12-person group finance function across reporting, FP&A, controllership, treasury and finance transformation across a multi-jurisdiction regulated financial services group.
Finance Leader · Founder · Builder
I build finance functions, businesses and tools that turn complex numbers into clearer decisions.
Explore My ExperienceExperience, ideas and the work I do.

01 / About Me
I’m a finance leader and founder working across financial services, advisory and operating businesses. At Mitrade, I lead group finance across a multi-jurisdiction regulated platform, partnering with founders and boards on treasury, capital planning, controls and finance transformation.
My experience spans audit at KPMG, public-sector finance at Sport Singapore, and regional finance and operations at Livspace. Alongside these roles, I’ve built businesses and practical finance tools through Aqount Technologies and Ranidae Fisheries.
I’m particularly interested in how better systems and AI-enabled workflows can make financial information more useful to the people making decisions.
Explore My Experience02 / Experience
I founded Aqount Technologies to help founder-led and multi-entity businesses build clearer reporting and practical finance tools, and co-founded Ranidae Fisheries, an aquaculture and food supply business operating across Southeast Asia. My earlier ventures spanned B2B trading and commercial services, including a business scaled to more than 120 staff before acquisition. Alongside these ventures, I’ve built a career in finance spanning audit at KPMG, the public sector and venture-backed businesses, and now serve as Group Finance Director at Mitrade.
Explore My Background on LinkedInSelected Work
Mitrade
Led a 12-person group finance function across reporting, FP&A, controllership, treasury and finance transformation across a multi-jurisdiction regulated financial services group.
Mitrade
Led group treasury strategy across regulated markets, covering capital deployment, banking relationships, FX management and governance.
Mitrade
Partnered with founders, the CEO and board on capital injections, with capital and performance frameworks supporting 6+ regulated entities.
Ranidae Fisheries
Co-founded and scaled an aquaculture and food supply operation across 3+ Southeast Asian markets, generating over US$2m in annual revenue.
Selected Tools & Projects
Practical finance tools and AI ventures I’ve built.
A Xero-connected diagnostic that flags complex account structures, missing tracking categories and high manual-journal volumes, then recommends actions to improve financial clarity.
An AI studio spun off from Aqount Technologies, helping SMEs put AI to practical use through hands-on bootcamps, team training and bespoke AI builds.
Education & Development
NYU Stern School of Business & HKUST Business School
University of London
Singapore Management University
ACCA — Association of Certified Chartered Accountants
Executive Leadership CFO Program — Columbia Business School
03 / Writing
A space for longer thoughts on finance, business and the decisions behind the numbers.
Visit Writing04 / Work With Me
Focused financial support, shaped around the decisions your business needs to make.
What can the business afford to do next?
Look ahead at cash needs, payment timing and working capital. Build a practical view of the headroom available before making a commitment.
Cash flow forecasts · Working capital review · Cash planning
What are the numbers really telling us?
Turn financial information into a clearer picture of performance. Bring the important movements, margins and questions into the same conversation.
Management reporting · Performance measures · Variance analysis
What changes if our assumptions change?
Connect business plans to financial expectations. Explore different scenarios, test the assumptions and revisit the plan as conditions move.
Budgets · Rolling forecasts · Scenario planning
How do we make this decision with more clarity?
Work through the financial trade-offs behind hiring, pricing, investment and growth. Give the decision a structure, not just another spreadsheet.
Commercial analysis · Investment appraisal · Decision frameworks
05 / Get in Touch
Whether it’s a business question, an opportunity to work together or something you’d like to discuss, I’d be glad to hear from you.
Email Simeon directly. No form, no funnel.
A useful starting point: what your business does, what you want to understand, and any timing to keep in mind.